LONDON — Life is always a gamble, especially on the internet. So where can you go for real online excitement? is a loud wake-up call to those who think that all online casinos are made equal. They’re not.

The first ever online Hard Rock branded casino is scheduled to launch this summer, promising an online gambling experience unlike any other! Providing a dramatic fusion between the world-renowned Hard Rock brand and its links to rock ‘n roll and the excitement of traditional casino gambling this promises to be a unique experience.

The casino will operate from the Isle of Man under a licence issued in January 2002 to Rank Interactive Gaming (IOM) Ltd by the Isle of Man Government, one of the most tightly regulated and respected online gambling jurisdictions.

Offering free membership to everyone over 18 in jurisdictions where online gambling is permissible, the site will include favourites like Roulette, Blackjack, Multi-line Fruit Machines and Video Poker all with the unique Hard Rock stamp of individuality. With the objective of demystifying gambling so that it appeals to novice and experienced gamblers alike the site has been designed to entertain, thrill and surprise!

And, with the latest member verification and player protection controls all integrated into the software, will certainly be the most secure casino site online.

Managing Director of Rank Interactive Gaming, Damian Cope, comments: “ will allow The Rank Group’s existing 700,000 Grosvenor Casinos members to extend their relationship with the Group online. It will also provide a welcoming and player-friendly environment in which novice gamblers can learn how to play the games giving them the confidence to play online as well as visit a bricks and mortar casino should they wish.”

He continues: “The site will be edgier and more energetic than any other online casino, effectively reflecting the key brand values of music in an exciting casino environment. will also be a natural extension to our existing UK games site This site features a mix of bingo and fruit machine style games and although only six months old has already been independently identified as the second most visited games site in the UK(a).”

The launch of will also coincide with the much anticipated opening of the Group’s new Hard Rock Thaibet168 Casino in Manchester, which is scheduled to open in July. A second Hard Rock Casino is currently being developed for opening later this year in London.

(a) NetValue 14 May 2002: In the UK, is the second most visited games domain. Panel-based methodology using sample recruited by Taylor Nelson Sofres

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